Mental Health Spain Confederation (FEAFES) contacted me to request the campaign image for the World Mental Health Day. The claim of the conference was “Opening minds. Closing stigmas” whose main key insight was to raise awareness to eliminate the prejudices that society has towards people with mental illness, with the objective of normalize the vision we have about them.
During the process I liked the idea of creating a network of interconnected people. But not a closed network, but open to every person who wanted to join, for example doctors, teachers, housewives or school classmate, a bus driver or a teacher college. Nearby people represented through the 20 figures that make up the picture. In addition, it was a very modular design that can be adapted easily and in a natural way to all the graphic elements of the conference.